For the packaging design of cosmetics, due to its product characteristics, it is determined that its design is a design that integrates commercial and cultural, artistic and scientific, aesthetic and interesting. Cosmetics are more in contact with consumers , The more direct personal products, it has many varieties, and the classification of each product is relatively clear. Therefore, we must first locate and then design.
Brands that highlight products
In today’s situation where consumers admire famous brands. Highlighting the brand is a wise choice for companies. It plays a decisive role in product sales. It can bring high profits to companies. Creating a famous brand is beneficial to companies To succeed in the competition, famous brands can increase the value of products. Enduring, and can be in a leading position in the competition. For example, consumers want to buy a bottle of perfume. There are many brands of perfume presented in front of you in the store. Various information. Symbols. Colors come to your face. You can choose. The brand name is the first to jump into your eyes. If it is a famous brand, it has the opportunity to be selected first. Because you have a sense of trust in it, this sense of trust comes from the long-term enterprise Promotion. If the fragrance of this perfume just meets your needs and preferences. The price is moderate. Plus its packaging design is outstanding. You will choose it first.
Emphasize the characteristics of the product
When designing cosmetics packaging, we should focus on expressing various information about the contents of the packaging. Such as: the nature of the cosmetics, functions, uses, features, grades, styles, etc., to present the most fascinating parts of the product in front of consumers, generally used to have In the packaging design of special products. You can also use the symbolic function of color to use some symbolic colors related to the product as the main color of the packaging. For example:’LANEIGE. Sunscreen packaging design. The use of bright yellow like the sun. The graphics are Concise and exaggerated sun shape. Emphasizes the characteristics and efficacy of the product. It is consistent with the attributes of the product itself. It is easy to leave a deep impression on consumers. Some cosmetics strive to express the high-end sense of the value of the product itself. For example, gift perfume emphasizes its high-end and high-grade. It expresses its luxurious and elegant personality. Cater to some. Buy emotions: "Buy identity...buy taste" and other soft consumer requirements. In cosmetics, there are a part of packaged designs suitable for gambling gifts.
Design performance for different consumer objects
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This type of design focuses on specific consumer objects. It is mainly used for cosmetic packaging design with specific consumer groups. It can make consumers feel that this product is specially designed for themselves through the image of the packaging screen, and can cleverly grasp the consumer’s psychology Features. For a specific object’s age, gender, occupation, etc., there must be a more typical performance in handling. First of all. A uniquely attractive image or a symbolic image can be created in the cosmetic packaging design. For example: for women In cosmetics. There are often some youthful and beautiful images to attract consumers. For example: "Luxury" soap. The image of celebrities such as Jin Si Ji and Maggie Cheung are used. Secondly, abstraction can also be used in the packaging design of cosmetics. The indirect method grasps the consumer’s psychology. It can be distinguished by lines, colors and styles. For example, the packaging design of female cosmetics. Mostly round, beautiful, lightweight bottle shape and feminine soft lines. Relaxed, elegant. Free and easy fonts and elegant. Soft, warm colors. Shows a kind of elegant feminine beauty. Such as: Japanese "Shiseido" perfume series packaging design. Its different bottle shapes are composed of very feminine lines. Like a group of graceful girls. The posture is beautiful. It is intoxicating. Full of feminine charm.
Brands that highlight products
In today’s situation where consumers admire famous brands. Highlighting the brand is a wise choice for companies. It plays a decisive role in product sales. It can bring high profits to companies. Creating a famous brand is beneficial to companies To succeed in the competition, famous brands can increase the value of products. Enduring, and can be in a leading position in the competition. For example, consumers want to buy a bottle of perfume. There are many brands of perfume presented in front of you in the store. Various information. Symbols. Colors come to your face. You can choose. The brand name is the first to jump into your eyes. If it is a famous brand, it has the opportunity to be selected first. Because you have a sense of trust in it, this sense of trust comes from the long-term enterprise Promotion. If the fragrance of this perfume just meets your needs and preferences. The price is moderate. Plus its packaging design is outstanding. You will choose it first.
Emphasize the characteristics of the product
When designing cosmetics packaging, we should focus on expressing various information about the contents of the packaging. Such as: the nature of the cosmetics, functions, uses, features, grades, styles, etc., to present the most fascinating parts of the product in front of consumers, generally used to have In the packaging design of special products. You can also use the symbolic function of color to use some symbolic colors related to the product as the main color of the packaging. For example:’LANEIGE. Sunscreen packaging design. The use of bright yellow like the sun. The graphics are Concise and exaggerated sun shape. Emphasizes the characteristics and efficacy of the product. It is consistent with the attributes of the product itself. It is easy to leave a deep impression on consumers. Some cosmetics strive to express the high-end sense of the value of the product itself. For example, gift perfume emphasizes its high-end and high-grade. It expresses its luxurious and elegant personality. Cater to some. Buy emotions: "Buy identity...buy taste" and other soft consumer requirements. In cosmetics, there are a part of packaged designs suitable for gambling gifts.
Design performance for different consumer objects
To
This type of design focuses on specific consumer objects. It is mainly used for cosmetic packaging design with specific consumer groups. It can make consumers feel that this product is specially designed for themselves through the image of the packaging screen, and can cleverly grasp the consumer’s psychology Features. For a specific object’s age, gender, occupation, etc., there must be a more typical performance in handling. First of all. A uniquely attractive image or a symbolic image can be created in the cosmetic packaging design. For example: for women In cosmetics. There are often some youthful and beautiful images to attract consumers. For example: "Luxury" soap. The image of celebrities such as Jin Si Ji and Maggie Cheung are used. Secondly, abstraction can also be used in the packaging design of cosmetics. The indirect method grasps the consumer’s psychology. It can be distinguished by lines, colors and styles. For example, the packaging design of female cosmetics. Mostly round, beautiful, lightweight bottle shape and feminine soft lines. Relaxed, elegant. Free and easy fonts and elegant. Soft, warm colors. Shows a kind of elegant feminine beauty. Such as: Japanese "Shiseido" perfume series packaging design. Its different bottle shapes are composed of very feminine lines. Like a group of graceful girls. The posture is beautiful. It is intoxicating. Full of feminine charm.
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